Owe Weber, Category Manager Entertainment Nordics
Exertis Nordics signed a cooperation agreement with American toy manufacturer Melissa & Doug, in July 2023. The company specialty is well-thought-out designed toys, good crafts, games and high-quality wooden toys. The agreement will primarily start up in Sweden, Norway and Denmark.
"We want to continue to expand our offer with well-established and well-known brands in the industry. With Melissa & Doug, we strengthen our range further and we feel both proud and full of anticipation about our new collaboration"
, says Owe Weber, Category Manager Entertainment Exertis Nordics.
Melissa & Doug is an American company that was founded in the early 90s by the parents, Melissa and Doug. They wanted to give their six children play experiences beyond the ordinary and also inspire other children to think broadly and creatively, to attract an open play, without screens. The toys would be durable and could be inherited from child to child, from generation to generation.
"We have heard very good things about Exertis, about your flexibility, efficiency and that you always have your customers in focus, which suits our way of working. Exertis’ presence and strength in the local Nordic market is what we need to increase and take market share in Northern Europe," says Petra Hauff, Nordic Manager Melissa & Doug.
Today sales are in over 80 countries worldwide, with a strong European team in Europe since 2009, office in Rickmansworth, UK and warehouses in Southampton, UK and FOB China.
"Melissa & Doug's broad range and strong focus on well-designed, high-quality toys complement our existing range for the Nordic market in an absolutely excellent way. Our relevance on the market is strengthened as we can offer an even more attractive and varied assortment for our customers' needs,"
says Owe Weber.
"We have made a good start and now we are ready to take the game of playing to the next level together with Exertis"
, says Petra Hauff.
Melissa & Doug's products are unique in Exertis’ range and a wide selection will already be in Exertis’ warehouse for direct delivery in September.
About Melissa & Doug
Timeless Toys. Endless Possibilities.
From classic wooden toys to crafts and pretend play,?Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover their passions and their purpose. Recognised as the UK’s number 1 wooden toy brand, Melissa & Doug is committed to its vision of making timeless, sustainable toys for a thriving and inclusive world.
About Exertis Nordics
Exertis Nordics is one of the Nordic region's largest and fastest growing distributors of IT and Pro AV products, configuration services, Security & Surveillance and Entertainment (books, games & toys) and is one of the Nordic region's largest manufacturers of computers. Our head office and warehouse are located in Gothenburg, with local offices in Stockholm, Varberg and Umeå in Sweden, Sandefjord in Norway, Helsinki in Finland and Copenhagen in Denmark.
We currently work with over 250 suppliers and more than 4 000 resellers throughout the Nordic region. Since 2014, the company has been part of Exertis Group, one of Europe's largest distributors of technology, and in 2022 our turnover in the Nordics was SEK 3.9 billion.